Three Tips for an Outstanding Elevator Pitch.

Have you had the opportunity to give an elevator pitch but found yourself unprepared? First, you might be asking, “What is an elevator pitch?” For those who don’t know, “It is a short speech used to share what your organization or business does to accomplish a certain goal.” They are normally no longer than 30 seconds and spark the interest of the person quickly and effectively through intentional dialogue. How do you compress all your work into such a short conversation? It can be hard to sell your organization to a client in just 30 seconds, but it can be done. Read below for a few tips you can follow so when you bump into a client you are prepared with your elevator speech.

  1. Make it Memorable.
    If your speech isn’t memorable than your 30 seconds will be wasted. In order to make your speech memorable, make it different than what everyone else’s speech is going to be like. Don’t be afraid to think out of the box. Shock value is bold, but it creates a memory. How can you use 30 seconds to make an impact?
  2. Remember Your Goal.
    When you give your speech, along with making it memorable you need to make sure you have a goal in mind. This can be hard to decide, but really think about what you want to accomplish. Ask yourself questions about what your goal is. Do you want to sell a product? Or do you want to explain your organization/business?
  3. What is your business?
    You can’t sell your product or business if you don’t explain in your pitch what your business does. If you begin your pitch without explaining your business, there will be no legitimacy to your speech and the receiver of your speech will be confused. Identifying your business by getting down to the core of why you do what you do. Look to goals and mission statements for a fine-tuned statement of what your business is about then proceed from there.
Wednesday, August 16, 2017
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