Excel at Digital Marketing

Reaching potential customers has always been the end goal to determine a successful business. What’s an awesome product if you don’t have people that are choosing to invest? Marketing is the solution to getting your brand out there and it has changed dramatically in the past 15 -20 years. Traditional marketing strategies are being replaced with updated, digital marketing practices. Stay ahead of the game by putting your business where your customers are looking (hint: on the internet.)

Know How People Consume Content

Thousands of hours of content is being posted every minute and we, as consumers, are ingesting content more than ever before. Consumers are able to do this by skimming through content. (Content being a website, marketing advertisement, video, article, etc.). Today, consumers are flying through information to get the key points quickly. To ensure your audience is getting your message, keep it short and straight to the point.

Get to the Point

Creating content that lends itself to being easily “consumed” means getting to the point. Use enticing headlines, bullet points and make sure that areas of your site with high traffic have the message you are projecting loud and clear. Keep it simple, to the point and eliminate “noise” that would take away from your message.

Make a Plan

Like any good marketing strategy, you should make a detailed plan; digital marketing is no different. Marketing is constantly changing, especially digital marketing. Sit down with your team and identify your goals and how you will achieve those goals. A detailed plan will help keep you on track. The way consumers take in your media may change in the middle of your marketing campaign, but don’t let that discourage you! You can use your already established plan and edit a few things to cater to the new way of consuming media and marketing.

Important Content

When writing content, keep it relevant to your goals. If the content has a meaning behind it, your audience will be able to connect will it more easily. When people feel connected to the marketing, they will feel more inclined to share it will others. If you have good content is will help market itself. Be creative and think outside the box.

Set Yourself Apart

In a world of so many companies doing the same thing, find what sets you apart from your competitors. If you are able to identify your niche and what makes your company better than the rest, use that to your advantage. Put it into your marketing plan and get creative with new ideas your competitors haven’t used. Some ideas may include using interactive media and content.

Use the Proper Digital Marketing Channels

Today, there are three main areas to position your business in a digital marketing space: Search Engine Optimization (SEO), Pay per Click (PPC), and Social Media. Within each of these strategies there are multiple places to enhance your marketing strategy. Determine which platforms are best suited for your needs by evaluating your marketing plan objectives.

Wednesday, August 16, 2017
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